How SEO Cogs Works

SEO Cogs is an AI-powered SEO automation platform built to unlock organic traffic potential across your product listing pages—without bloating your site architecture or compromising control.

1. Connect Your Data, Your Way

• Convenient CSV upload is flexible for merchandisers and friendly for devs.
• Start by uploading your product and facet data through our Admin UI.
• New records are automatically added to the processing queue
• Existing records are skipped—no redundant processing
• All uploads are monitored in real-time with live status updates

2. Generate Optimized SEO Metadata Automatically

Proprietary AI prompts generate keyword-targeted, high-converting metadata and content. Every new product or listing page is run through our SEO engine to generate:

• Smart titles, meta descriptions, and H1 tags
• Structured data (JSON-LD via Schema.org)
• Open Graph and robots meta tags
• On-page content

Manual overrides are supported at every level, giving your team total control without slowing down automation.

3. Manage Exposure Strategically

Let high-value pages shine, and hide the rest from Google. Our system intelligently determines which filtered PLPs should be indexed and which should be hidden to prevent duplicate or low-value content from polluting your crawl budget.

• Exposed pages: fully indexable, canonicalized, and included in sitemaps
• Unexposed pages: routable but tagged with noindex, excluded from sitemaps

You can override any exposure decision via the Admin UI.

4. Serve Metadata in Real Time

Our blazing-fast SEO Metadata API delivers optimized content to your pages instantly. Each customer runs on isolated Lambda services with sub-50ms response times from an in-memory cache.

• Metadata is injected at page render time via your server
• API responses include all key SEO elements: title, H1, meta description, canonical, schema, and more
• Always reflects your latest overrides

5. Seamlessly Integrate with Your Stack

Works with your existing NGINX or Apache infrastructure. Our lightweight server modules handle:

• Canonical URL validation and redirect enforcement
• Proxy routing to page rendering endpoints
• Integration into existing reverse proxy setups

6. Keep Google in the Loop

Automated sitemap generation keeps crawlers focused on what matters. SEO Cogs gives you full control over how and when sitemaps are created:

• Generate on demand or schedule weekly deliveries
• Sitemaps only include indexable, canonical-tagged pages
• Manage limits and monitor downloads from the Admin UI

7. Monitor Usage and Stay in Control

Transparent usage, billing, and override activity all in one place. Track everything from AI usage and manual edits to sitemap generation and API calls.

• Alerts and usage summaries
• Quota tracking
• Budget management tools

Why It Matters

• Drive More Traffic: Surface valuable longtail combinations with unique metadata at scale
• Maintain Precision: Fine-tune exposure and SEO rules without dev bottlenecks
• Scale with Confidence: Handle millions of filtered combinations without crawling chaos
• Own Your Experience: Keep full control of your data, your stack, and your SEO